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How Target Deals With Union Organizing


Recently, the anti-union video that Target shows its employees was leaked (Watch the Video Here).  Unsurprisingly, the video walks through the potential downfalls of Target employees voting to unionize, including a slippery slope argument that if a employees were to unionize, things would drastically change.  The video suggests that it would become difficult to advance within the company, employees could be prohibited from taking work related complaints to managers, and customers may start shopping elsewhere which would result in less revenue for Target and consequently layoffs of its employees.

Considering how successful Target has been keeping unions out, it is no surprise that this video has come under attack.  Similar to Wal Mart's efforts to keep unions out (How Wal Mart Deals With Union Organizing - Blog), it should come as no surprise that big box retailers are not keen to the idea of their employees voting to unionize.  How successful these efforts will continue to be is anyone's guess.  But give Target credit, they are doing something right to discourage their employees from voting to unionize. 


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